Dr. Joseph Coughlin, or as he is most often referred to, “Dr. Joe,” leads the Massachusetts Institute of Technology AgeLab. Researcher, teacher, advisor, and speaker – his work explores how global demographics, technology and changing behaviors are transforming business & society. He teaches in MIT’s Department of Urban Studies & Planning. Coughlin advises major companies worldwide, the World Economic Forum, OECD, and has served on advisory committees for the White House and several federal agencies. Coughlin’s current focus is on how longevity and service innovation will transform the business of advice to help people prepare for 100 good years of living. He was named as one of “100 Most Creative in Business” by Fast Company Magazine, and one of Investment News “Icons & Innovators.” Coughlin is a Senior Contributor to Forbes and writes regularly for the Wall Street Journal and MarketWatch. His recent book, The Longevity Economy: Unlocking the World’s Fastest Growing, Most Misunderstood Market – was named a CEO READS Best Seller and is on the required reading lists of Fortune 500 corporate boards and executive leadership at firms such as Ally Bank, Best Buy, Humana, Marriott International, Lowe’s, Pulte Group, and others. His new book, with MIT AgeLab colleague Luke Yoquinto, is Longevity Hubs: Regional Innovation for Global Aging (MIT Press, 2024*)*.