Ali Richert is a Senior Enterprise Account Executive at Wayfair, where she leads the Enterprise Homebuilder Vertical for Wayfair Professional. With nearly eight years at Wayfair, Ali partners with leading homebuilders to help them better reach and inspire end consumers through innovative design, procurement, logistics, and assembly solutions.  She specializes in rethinking marketing and consumer outreach strategies within homebuilding, with a particular focus on maximizing the impact of model homes as powerful buyer acquisition tools. Ali is passionate about pushing traditional approaches further — helping builders elevate the model home experience to drive buyer engagement, differentiation, and sales.  Ali holds a bachelor’s degree from Michigan State University and earned her MBA from the University of Wisconsin–Madison.