Session Time

3:00 pm

5:00 pm

Location

Marketing

Chief Marketing Officer Break Out Session

Description


This informal networking session allows the housing industry’s expert marketing minds to share best practices, creating the environment to learn from other marketing practitioners who are experiencing the same consumer and market challenges and opportunities. The 2-hour session will explore some case studies and then move into break out rooms to have more intimate conversations, one-on-one to share industry secrets. The session also will provide opportunities for marketers to problem solve, creating strategies for the coming months and years.

3 to 3:05 pm             Opening intro, sponsor spotlight

3 to 3:30 pm             Presentation from Mollie Carmichael, principal at Meyers Research focused on customer

experience theme

3:30 to 3:50 pm        10-minute case studies: Malee Tobias, SVP and CMO, Newland

Stephanie McCarty, chief marketing and communications officer, Taylor Morrison on

brand after acquisition

3:50 to 4:10 pm       Q&A and discussion

4:10 to 4:20 pm       Jan/Feb event discussion

4:20 to 5 pm             Break out groups

Speakers

Linda Mamet

CMO

TriPointe

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