The pace of marketing has changed. In the 2000s, product development took years and years, which just isn't feasible now. The evolution of technology has led to a more robust R&D process, more agile marketing, and more flexible product development. Ken McGuire, research fellow at Procter & Gamble, shares insights on the new, more direct and adaptable marketing process that meet's today's consumer demand.
Procter & Gamble