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2:00 pm
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2:30 pm

Session

Keynote: Remaining flexible: insights from the world's largest consumer brand

The pace of marketing has changed. In the 2000s, product development took years and years, which just isn't feasible now. The evolution of technology has led to a more robust R&D process, more agile marketing, and more flexible product development. Ken McGuire, research fellow at Procter & Gamble, shares insights on the new, more direct and adaptable marketing process that meet's today's consumer demand.

Speaker(s)

Ken

McGuire

Research Fellow

Procter & Gamble

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