The real-time market conditions affecting the U.S. housing market impact every leader in the industry, but also present unique opportunities to create competitive advantage with the right strategy and response. In this session, Antonia J.A. Hock explores the broad market forces that are challenging leadership in the building industry today; from navigating the changing expectations and behaviors of home-buying consumers; through how a rapidly changing housing market is disrupting the traditional ways of winning; and why connecting the digital and physical is so important. With disruption comes opportunity, and Antonia will demonstrate how the right leadership strategy today can take advantage of these unique times.