By Bilder
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1:00 pm
-
1:35 pm

Session

Marketing as An Engine of Business Growth

Mollie Carmichael, Principal, Zonda Advisory

Ara Hovnanian recognized the critical need to support his organization with the right marketing strategy, stripping it down to the bone and building it back up as an internal operating structure. K Hovnanian Communities now operates more effectively and more cost efficiently. During this interview, he shares the details of the transition and how it has led the company to ongoing success.

Speaker(s)

Ara

Hovnanian

Chairman, President and CEO

K. Hovnanian Communities

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