Demographic change is reshaping the housing market in ways that will define demand for the next decade. As nonwhite populations grow across key markets and younger, more diverse generations move toward homeownership, builders are being challenged to rethink where opportunity is emerging and how product, pricing, and community design need to evolve. In this session, Sheryl Palmer, Chairman and CEO of Taylor Morrison, shares how her team is interpreting these shifts and aligning strategy to meet the needs of the next generation of buyers.