Sales growth from homeowner referrals doesn’t happen by accident—it is built through field reps’ consistent use of specific trust-building techniques. In this session, Bob Mirman highlights five practical moves builders can make today to improve the purchase experience, strengthen relationships with trade partners, and turn satisfied customers into highly vocal “Passionate Advocates.” Grounded in survey data collected from customers of hundreds of builders, Bob will show how small shifts in execution can lead to stronger referrals, improved trade commitment, and more predictable sales performance.