VP, Sales and Marketing
Ken Peterson has over 35 years of experience in the new home industry, over 25 of them as the Vice President of Sales and Marketing for Shea Homes’ Arizona Division. During his time at Shea Homes, he has led his team through the best & worst economic times and the attainment of the highest local and national awards in the home building industry. Ken has led the integration of new technologies to enhance the home buying experience such as Roomored, UTour, Alpha-Vision’s Online DSA, VR frame walks, and immersive VR tours, co-developed Foundations (a national Sales Training program), and is a proficient facilitator of the 7 Habits of Highly Effective People. More importantly, he inspires his team to deliver unparalleled customer service and build the finest homes and communities in America. Additionally, he is regarded as a local industry expert by TradePartners, peers, and the media. To date, Ken has managed over 30,000 new home closings…ultimately, earning him a self-proclaimed “Ph.D. in Sales Success”.