The tools available to connect with a potential home buyer have never been greater, but knowing the right strategies to deploy can be daunting. In this session, dive into the world of performance marketing and learn how to stay ahead of the competition by transforming your online presence with innovative strategies. Elevate your marketing game and learn how other industries are finding success by exploring an omnichannel approach, harnessing the power of AI, and employing a fusion of paid advertising and brand marketing approaches to connect with potential consumers.