Erin Willis is Chief Insights Officer at Sekisui House U.S., one of the largest homebuilders in the United States and part of the world’s largest homebuilder.

With over 20 years of experience, Erin has built a reputation for challenging industry norms and redefining how homebuilders think about their customers. She leads enterprise transformation efforts that embed insights into the decisions that matter most — from product and pricing to experience design and growth strategy. Her work centers on a simple but often overlooked truth: most builders don’t actually understand the people they’re building for. Erin’s approach combines behavioral insight, data, and real human understanding to unlock smarter strategies, stronger performance, and more meaningful customer experiences.

She has held leadership roles at Taylor Morrison, Pulte Homes and Woodside Homes, where she built high-impact insights and marketing functions and helped drive measurable improvements in both margin and market position.